Who is Paul Rand?

Paul Rand is a huge contributor to graphic design in the United States. Rand is characterized by his ability to describe an idea or concept in a simple manner. The famous Laszlo Moholy-Nagy said the Rand is "an idealist and a realist using the language of the poet and the businessman. He thinks in terms of need and function. He is able to analyze his problems, but his fantasy is boundless".


Rand has designed many recognizable logos for corporations such as IBM, ABC, Enron, Next and UPS. Rand's work manages to offer functional solutions through careful design. Rand was also famous for his page layouts that were said take ordinary images and house them in an incredible layout to transform the page. Rand's strength lies in his diversity. Rand combines his many talents in industrial, graphic, advertising design to create appealing work.


In his book, A Designer's Art, Rand states that “ideas do not need to be esoteric to be original or exciting.” This statement seems to be the theme of Rands work, as he seems to find the most exacting, simple yet powerful solutions to design problems. Paul Rand has clearly influenced the work of many and his impact on graphic design in America will never be forgotten.



http://design.rit.edu/biographies/rand.html
http://www.areaofdesign.com/americanicons/rand.htm
http://www.paul-rand.com/biography.shtml