Tuesday, September 9, 2008

Who is Adrian Frutiger



Adrian Frutiger, the famous type designer born in 1928, has greatly influenced the world of typography. Growing up in switzerland, Frutiger worked as a printing aprentice until he began his education in Zurich in graphic design, and illustration. After leaving Zurich Frutiger headed to paris for work, where he began to design his own types. Frutiger was known for fonts type faces such as, President, Univers, Apolla, and serifa. Frutiger is also known for his many books on type including, Type, Sign, Symbol, The International Type Book, and The Univers.
Frutiger prided himself on the legibility of his type, and that pride yielded memorable fonts that are used widely today. At the close of his typography career, Frutiger has generated 170 type faces.

Frutiger's Univers contains even stroke weights and high x-heights for readability. Though orginally only 21 varieties were in circulation, an aditional six have been submited. Univers is unique for its diversity and legibility at distances. Univers is commonly found on large signs though can also be applied to small text sizes. Due to the great variety of Univers varieties a grid structure was created to organize them. The center features the basic font numbered 55. To the left the one unit lower and one unit higher to the right with broadening and nowering characters. Although units vary the stroke width is always the same thickness. Upwards the faces increase a tenth and downwards decrease while maintaining equal stroke width. Odd numbered face mark upright faces and even oblique faces. This grid method brought a sense of organization to typography that had yet to have been seen.

No comments: