Monday, January 24, 2011

January 24th, 2011

Typography II

I decided to choose

John Livingston Seagul

Richard Bach- a pilot and aviation writer, achieved success as a new age author with the publication of Jonathan Livingston Seagull, a novel that Bach maintains was the result of two separate visionary experiences over a period of eight years. Bach's simple allegory with spiritual and philosophical overtones received little critical recognition but captured the mood of the 1970s, becoming popular with a wide range of readers, from members of the drug culture to mainstream Christian denominations.

Other works- Adventures of a Reluctant Messiah, There's No Such Place as Far Away

Summary- It is the story of a spirited bird who by trial and error learns to fly for grace and speed, not merely for food for survival. When he returns to his flock with the message that they can become creatures of excellence, he is banished for his irresponsibility. He flies alone until he meets two radiant gulls who teach him to achieve perfect flight by transcending the limits of time and space. Jonathan returns to the flock, gathering disciples to spread the idea of perfection.

Feeling- Freeing, encouraging, exciting, epic story, uplifting, spiritual, new age, multiplication, contrast, different

Message- That anyone can escape the mundane of everyday life by seeking truth and the true meaning to life.

Protagonist- Escapes his meaningless life and through seeking truth finds it.

Antagonist- Continually bashes John and banishes him from the flock

Quotes:

"Most gulls don’t bother to learn more than the simplest facts of flight – how to get from shore to food and back again. For most gulls, it is not flying that matters, but eating."

"As he sank low in the water, a strange hollow voice sounded within him. There’s no way around it. I am a seagull. I am limited by nature. If I were meant to learn so much about flying, I’d have charts for brains. If I were meant to fly at speed I’d have falcon’s short wings, and live on mice instead of fish. My father was right. I must forget this foolishness. I must fly home to the Flock and be content as I am, as a poor limited seagull."

"How much more there is now to living! Instead of our drab slogging forth and back to the fishing boats, there’s reason to life! We can lift ourselves out of ignorance, we can find ourselves as creatures of excellence and intelligence and skill. We can be free! We can learn to fly!"

I chose to redesign this book because it is a childhood favorite. I have positive memories of the story and think it has some fun design solutions. John was a seagull that stood out from the pack some contrast could be a fun to design with. Seagulls provide strong imagery that is recognizable enough to abstract. Flight and sea coast could also provide strong imagery.

Saturday, December 6, 2008

Questions

1) margin- The white spaces around text blocks. Margins typically need to be created on the edges of a page, since most printers can't print to the very edge. White space also makes a document look better and easier to read.
column-vertical area in which type is set. Typically newspapers and magazines are set in columns.
alley- the space between columns within a page.
module-the crossing of a column and row, that comprised a page.
gutter- double-sided documents, the combination of the inside margins of facing pages; the gutter should be wide enough to accommodate binding. 
folio-a page number, often set with running headers or footers.
2)The advantages of a multiple column grid, is that it provides a clear sense of organization on a page, the columns can act as good spacing for text blocks, a sense of predictability and clarity is established.
3)Originally typewriters required two spaces after periods, which transfered into the teaching of typing on computers, but MAC is not a typewriter and two spaces aren't needed.
4) character-any letter, figure, punctuation, symbol or space
5) 40 characters per line or 12 words are optimal for each line of text.
6) A typographic river is the unplanned, visually unappealing, lining up of spaces between words in a paragraph.
7) clothes line is the strong horizontal pull in a layout that creates a foundation.  Bodies of text and callouts generally do not cross it but can.
8) White space or negative space is critical aspect of any layout.  This space created between bodies of text creates a flow, an shape that must be harnessed.  
9) type colorbalance of black and white on the page or screen  
10)  X-height- is the height of the lowercase x in a typeface.  so the higher the  height the more whitespace and the less "type color"
11) tracking is used to reduce space uniformly between all characters in a line. 
12) kerning-to squeeze together characters, for a better fit of strokes and white space. In display type, characters almost need to be kerned because the white space between characters at large sizes is more noticeable.
kerning pairs ex. WA, VA, ry, AC, FA, Ro, and OA.
13) justifying blocks of test require that the computer choose the space between letters.  Optimum, maximum, and minimum are the amount of space used.
14) An en space i optimal for word spacing.
15) An indentation of the first line of a paragraph, indicates a new paragraph.  Two em spaces are sufficient.
16) - A hyphen for hyphenating words or line breaks.
- no more than two hyphenations in a row
- Avoid too many hyphenations in any paragraph
- Don't hyphenate a heading
17) A ligature replaces two or three characters, such as fl fi
18)RGB is red, green, blue color selection
- CMYK is cyan, magenta, yellow, and black color selection
19)  Is when punctuation is allowed to extend outside of the column for visual appeal.
20) foot marks are straight, while apostrophe's and quotations are upside down columns that inclose text.
21) -an em is the relative measure space of the typeface's letter m,
-an en is half of an em used 
-a hypen is a third of an em used to join words
22)  widow is the lone word at the end of a paragraph that falls on the last line.  An orphan is the last two to three lines of a paragraph that are separated from the rest of the text.

Wednesday, November 12, 2008

HELLvetica

I can honestly say that after watching the helvetica video, I was surprised and confused.  I was surprised in how much helvetica is used in the world.  I was confused as to what my opinion should be in the use of helvetica.  After a bit of pondering, I decided that helvetica should be used when designing something conventional, or functional.  Its great readability, and high usage works for its intent.  But when considering something more artistic, or to convey an emotion or opinion, helvetica should not be used because it has no purpose.  Watching the video was kinda like seeing the arrow in the FEDex sign for the first time. 

Monday, November 10, 2008

Paul Renner: Form follows Function





Arrested in 1933 for opposition to the Nazi cultural agenda, Paul Renner was a catalyst for change.  As the inventor of the Futura typeset, Renner has been credited to be the father of one of the most widely used sans serif typeface.  With a lifetime planted in cultural upheaval of Germany during the Nazi movement, Renner spoke out directly in opposition to the Nazi agenda.  Renner was in constantly pursuit of self-betterment.  Renner did not limit it himself and thus was a graphic designer, typographer, type-designer, painter, and teacher.  Renner’s influence on typography still reaches today.  


Paul Friedrich August Renner was born on August 9, 1878 to a theologian father in what used to be the kingdom of Prussia, Wernigerode.  Renner’s father raised his five sons alone after the death of his wife at an early age.  Lacking a mother’s comforting care,  Renner survived a strict upbringing, gaining a strong sense of German leadership. Later Renner reflected on his raising,  stating that his strict Christian home, forced a  lack of tolerance and gave no harbor to creative ideas.  He described that the consequence of a raising a child, like in his own raising “takes foolishness far to seriously and attempts to scrub” the child’s “soul far to severely.  Without a mother to counteract his strict father, he developed a lack of tolerance for himself and others. Renner attended a secondary known as a gymnasium that focused in humanities.  The Renner family can be considered part of the cultural middle class do to Renner’s education. Renner receive nine years of Latin and German.  After graduating Renner attended several art schools, where he studied painting and architecture in Berlin and finally ended his education in the year 1900.   Renner valued his education but felt that upon entering the real world he lacked any ideals and lived in an “artificial world”.  


Renner began his career as an commissioned artist, to paint landscapes for various organizations.  Though Renner was trained as an artist, he choose to try and produce things that had a particular use. He began, to realize his desire to bring industry and art together to form visually appealing products.  After meeting and eventually marrying his wife Annie, Renner became a father.  In 1907 Annie gave birth to their first child and Renner decided that it was time to make a steady income to support his family.  He found a job at the Munich Publishing Trade, as a book designer, designing book spines and covers.  Paul Renner worked there from the years 1908 to 1917.  Renner was able to use what he had learned as a painter in his book illustration.  It was here that he started to come into his style, and sought to find a balance of type and illustration.  In 1910 Renner became the co- founder of a small illustration school in Munich.


In 1910 Renner joined the German Werkbund, which was an organization founded by politicians, artists and industrial professionals to harbor quality in production.  Due to the industrialization of Germany, a huge debate over technology swept over Germany,  Renner’s originally conservative views eventually shifted to an advocation for technology. Renner led many debates arguing his strongly felt belief that a union of art and industry should be formed to benefit each party.  Renner’s life saw many changes.  With increasing technology in broadcasting, and cinema, and science beginning to find answers for all of man’s questions, he had to find a balance between two entirely conflicting worlds.  Germany seemed to be torn between a world with technology and a world without it.  The old world firmly held to the Gothic typefaces of before and though the fonts save space they were used for ornately and not for daily use. Renner became a transition between the traditional 19th century and the modern 20th century.  While he didn’t believe in abstract art and many elements of his culture such as dancing, jazz or cinema, he was a firm believer in the functionality of modernism.  


Renner had a affinity towards hard work,  in the year 1913 he oversaw the publication of 287 new additions at the Munich Publishing Trade.  Renner was a man of constant work, never wasting a moment. He developed a new set of standards for good book design and became well known for his innovations in the industry.  Renner himself authored several books on his principals of design. Renner’s son in laws once said that “A day when he did nothing at least read nothing serious, was for him a day sadly lost. In 1926 he became the principal of the Printing Trade School in Munich, where he taught for several years.  Jan Tschichold a good friend and fellow teacher also taught at the school.  


As a transitional force, Renner sought to fuse the old Gothic typefaces with the new modern roman typefaces. In the years 1924 to 1926 Renner invented the type face known as Futura.  Renner sought to remove the “national dress” of Germany with the introduction of his new typeface.  He aimed to find a balance between lowercase and capitals.  The Futura font was released by the Bauer Foundry in 1927.  Futura was the result of the hard work of three individuals.  Ferdinand Kramer an architect,  Heinrich Jost, and Jakob Hegner all worked to produce the typeface.  Kramer worked with Renner at the beginning of the Futura life  Jost was a craftsmen at the Bauer foundry, and translated many of Renner’s sketches into working types.  Futura was originally released in six weights, three condensed forms, and one inline.    The Bauhaus design style took on Futura to represent their message, and although many of Renner’s ideals lined up with the Bauhaus movement, he is not considered a part of it.  Futura became the foundation for the “New Typography movement. Using the “form follows function” saying, Renner’s Geometric modernism font became the font of choice for professional designers.    


Although Renner is not classically known to be associated with the Bauhaus movement, he known for leading “The New Typography” movement.  He felt that roman was the backbone for the advancement of western text.  Renner came under suspicion of the Nazis after they heard word of a number of slide shows presented by Renner that used a large amount of Roman type.  In the year 1933 Renner published a booklet titled “Kulturbolschewismus” which criticized the Nazi’s cultural policy.  As the power of the Nazi’s grew in the same year, no tolerance could be give for his actions and Renner was arrested while his house and apartment were searched.  Renner was deemed a “Cultural Bolshevist”.   Only after a plea directly to Adolf Hitler from Rudolf Hess was Renner released.  Even after being released the following day he continued to speak  out against the Nazis.  Following the arrest he was fired, and to avoid the Nazis taking over his beloved school, he managed to strike a deal allowing his friend George Trump, to take his place. 


In the same year the Bauhaus was shut for their opposition of the Nazi agenda  and the United States became a new harbour for the many members. László Moholy-Nagy was one of the many immigrants fleeing, and eventually created the Chicago school of design which taught the same curriculum.  In the year 1941 the Nazis changed their views and decided to ban the Gothic type, blackletter, because it threatened their agenda, and welcomed in the new modern  type.  From 1934 until the end of his life Renner worked as a painter, though he retired in 1945.  Although much less widely known, Renner created the TOPIC typeface in the years 1953 to 1955 which is characterized by its alternate rounded characters for “A, E, M, and W”.  Shortly following the introduction of the TOPIC typeface Paul Renner died on April 25, 1956 at the age of 78. 


Renner used all that he new to help shape culture through his writing, designing, and teaching of others.  The strict childhood hood that molded his life, became his means of accomplishing his objectives.  Renner’s constant striving for self betterment and afinity for hard work made him a proponent for change.  Never backing down from his ideals, in the face of great opposition made him a strong force for change.  By working to bring industry and art together Renner was able to find balance in a world of change.  The Futura, font has left a lasting dent in the world of typography, and if nothing else will live on in the projects of design students.  Paul Renner’s influence in the world of design will surely not be forgotten.


Futura 
Futura Black
Futura Condensed

Futura Display
Futura Extra Bold Shaded
Futura Serie 
Plak Black
Steile Futura 
Topic


Futura- Modern sans serif

-based on geometric shapes

-perfectly circular o's

-very triangular circular, and square forms

-even weights

-low contrast

-tall lowercase ascenders


http://www.linotype.com/762/paulrenner.html

http://www.itcfonts.com/Ulc/2533/BookRevRenner.htm

http://www.creativepro.com/article/the-bauhaus-designer-paul-renner

Paul Renner: The Art of Typography, Christopher Burke

http://www.bildirgec.org/yazi/tipografi-ustalari-paul-renner

http://typophile.com/node/12191?http://www.identifont.com/show?17B


In the year 1927

-The first transatlantic phone call is made from New York to London

-The great Mississippi flood affect 700,000 people

-Saudi Arabia becomes independent

-Ford releases the Model A

-Earthquake in palestine kills 300

Sunday, November 2, 2008

Macbook pro...


Just thought everybody should know... I'm switching to the macbook pro.. (yes that did rhyme) To give myself a bit of an upgrade from the 2.0 Ghz, 512mb ram, Dell i was running i'm now switching to a 2.4Ghz, 4Gb ram, New mac bookpro!!!!

Wednesday, October 15, 2008

Paul Renner

Known for futura
born 1878 died in 1956
Born in Prussia
Created

Opposed Nazis
raphic designer, typographer, type designer, painter, and teacher

Futura



http://www.itcfonts.com/Ulc/2533/BookRevRenner.htm

http://en.wikipedia.org/wiki/Paul_Renner

http://www.creativepro.com/article/the-bauhaus-designer-paul-renner


Sunday, October 5, 2008