HELLvetica

I can honestly say that after watching the helvetica video, I was surprised and confused.  I was surprised in how much helvetica is used in the world.  I was confused as to what my opinion should be in the use of helvetica.  After a bit of pondering, I decided that helvetica should be used when designing something conventional, or functional.  Its great readability, and high usage works for its intent.  But when considering something more artistic, or to convey an emotion or opinion, helvetica should not be used because it has no purpose.  Watching the video was kinda like seeing the arrow in the FEDex sign for the first time.