Saturday, December 6, 2008

Questions

1) margin- The white spaces around text blocks. Margins typically need to be created on the edges of a page, since most printers can't print to the very edge. White space also makes a document look better and easier to read.
column-vertical area in which type is set. Typically newspapers and magazines are set in columns.
alley- the space between columns within a page.
module-the crossing of a column and row, that comprised a page.
gutter- double-sided documents, the combination of the inside margins of facing pages; the gutter should be wide enough to accommodate binding. 
folio-a page number, often set with running headers or footers.
2)The advantages of a multiple column grid, is that it provides a clear sense of organization on a page, the columns can act as good spacing for text blocks, a sense of predictability and clarity is established.
3)Originally typewriters required two spaces after periods, which transfered into the teaching of typing on computers, but MAC is not a typewriter and two spaces aren't needed.
4) character-any letter, figure, punctuation, symbol or space
5) 40 characters per line or 12 words are optimal for each line of text.
6) A typographic river is the unplanned, visually unappealing, lining up of spaces between words in a paragraph.
7) clothes line is the strong horizontal pull in a layout that creates a foundation.  Bodies of text and callouts generally do not cross it but can.
8) White space or negative space is critical aspect of any layout.  This space created between bodies of text creates a flow, an shape that must be harnessed.  
9) type colorbalance of black and white on the page or screen  
10)  X-height- is the height of the lowercase x in a typeface.  so the higher the  height the more whitespace and the less "type color"
11) tracking is used to reduce space uniformly between all characters in a line. 
12) kerning-to squeeze together characters, for a better fit of strokes and white space. In display type, characters almost need to be kerned because the white space between characters at large sizes is more noticeable.
kerning pairs ex. WA, VA, ry, AC, FA, Ro, and OA.
13) justifying blocks of test require that the computer choose the space between letters.  Optimum, maximum, and minimum are the amount of space used.
14) An en space i optimal for word spacing.
15) An indentation of the first line of a paragraph, indicates a new paragraph.  Two em spaces are sufficient.
16) - A hyphen for hyphenating words or line breaks.
- no more than two hyphenations in a row
- Avoid too many hyphenations in any paragraph
- Don't hyphenate a heading
17) A ligature replaces two or three characters, such as fl fi
18)RGB is red, green, blue color selection
- CMYK is cyan, magenta, yellow, and black color selection
19)  Is when punctuation is allowed to extend outside of the column for visual appeal.
20) foot marks are straight, while apostrophe's and quotations are upside down columns that inclose text.
21) -an em is the relative measure space of the typeface's letter m,
-an en is half of an em used 
-a hypen is a third of an em used to join words
22)  widow is the lone word at the end of a paragraph that falls on the last line.  An orphan is the last two to three lines of a paragraph that are separated from the rest of the text.

Wednesday, November 12, 2008

HELLvetica

I can honestly say that after watching the helvetica video, I was surprised and confused.  I was surprised in how much helvetica is used in the world.  I was confused as to what my opinion should be in the use of helvetica.  After a bit of pondering, I decided that helvetica should be used when designing something conventional, or functional.  Its great readability, and high usage works for its intent.  But when considering something more artistic, or to convey an emotion or opinion, helvetica should not be used because it has no purpose.  Watching the video was kinda like seeing the arrow in the FEDex sign for the first time. 

Monday, November 10, 2008

Paul Renner: Form follows Function





Arrested in 1933 for opposition to the Nazi cultural agenda, Paul Renner was a catalyst for change.  As the inventor of the Futura typeset, Renner has been credited to be the father of one of the most widely used sans serif typeface.  With a lifetime planted in cultural upheaval of Germany during the Nazi movement, Renner spoke out directly in opposition to the Nazi agenda.  Renner was in constantly pursuit of self-betterment.  Renner did not limit it himself and thus was a graphic designer, typographer, type-designer, painter, and teacher.  Renner’s influence on typography still reaches today.  


Paul Friedrich August Renner was born on August 9, 1878 to a theologian father in what used to be the kingdom of Prussia, Wernigerode.  Renner’s father raised his five sons alone after the death of his wife at an early age.  Lacking a mother’s comforting care,  Renner survived a strict upbringing, gaining a strong sense of German leadership. Later Renner reflected on his raising,  stating that his strict Christian home, forced a  lack of tolerance and gave no harbor to creative ideas.  He described that the consequence of a raising a child, like in his own raising “takes foolishness far to seriously and attempts to scrub” the child’s “soul far to severely.  Without a mother to counteract his strict father, he developed a lack of tolerance for himself and others. Renner attended a secondary known as a gymnasium that focused in humanities.  The Renner family can be considered part of the cultural middle class do to Renner’s education. Renner receive nine years of Latin and German.  After graduating Renner attended several art schools, where he studied painting and architecture in Berlin and finally ended his education in the year 1900.   Renner valued his education but felt that upon entering the real world he lacked any ideals and lived in an “artificial world”.  


Renner began his career as an commissioned artist, to paint landscapes for various organizations.  Though Renner was trained as an artist, he choose to try and produce things that had a particular use. He began, to realize his desire to bring industry and art together to form visually appealing products.  After meeting and eventually marrying his wife Annie, Renner became a father.  In 1907 Annie gave birth to their first child and Renner decided that it was time to make a steady income to support his family.  He found a job at the Munich Publishing Trade, as a book designer, designing book spines and covers.  Paul Renner worked there from the years 1908 to 1917.  Renner was able to use what he had learned as a painter in his book illustration.  It was here that he started to come into his style, and sought to find a balance of type and illustration.  In 1910 Renner became the co- founder of a small illustration school in Munich.


In 1910 Renner joined the German Werkbund, which was an organization founded by politicians, artists and industrial professionals to harbor quality in production.  Due to the industrialization of Germany, a huge debate over technology swept over Germany,  Renner’s originally conservative views eventually shifted to an advocation for technology. Renner led many debates arguing his strongly felt belief that a union of art and industry should be formed to benefit each party.  Renner’s life saw many changes.  With increasing technology in broadcasting, and cinema, and science beginning to find answers for all of man’s questions, he had to find a balance between two entirely conflicting worlds.  Germany seemed to be torn between a world with technology and a world without it.  The old world firmly held to the Gothic typefaces of before and though the fonts save space they were used for ornately and not for daily use. Renner became a transition between the traditional 19th century and the modern 20th century.  While he didn’t believe in abstract art and many elements of his culture such as dancing, jazz or cinema, he was a firm believer in the functionality of modernism.  


Renner had a affinity towards hard work,  in the year 1913 he oversaw the publication of 287 new additions at the Munich Publishing Trade.  Renner was a man of constant work, never wasting a moment. He developed a new set of standards for good book design and became well known for his innovations in the industry.  Renner himself authored several books on his principals of design. Renner’s son in laws once said that “A day when he did nothing at least read nothing serious, was for him a day sadly lost. In 1926 he became the principal of the Printing Trade School in Munich, where he taught for several years.  Jan Tschichold a good friend and fellow teacher also taught at the school.  


As a transitional force, Renner sought to fuse the old Gothic typefaces with the new modern roman typefaces. In the years 1924 to 1926 Renner invented the type face known as Futura.  Renner sought to remove the “national dress” of Germany with the introduction of his new typeface.  He aimed to find a balance between lowercase and capitals.  The Futura font was released by the Bauer Foundry in 1927.  Futura was the result of the hard work of three individuals.  Ferdinand Kramer an architect,  Heinrich Jost, and Jakob Hegner all worked to produce the typeface.  Kramer worked with Renner at the beginning of the Futura life  Jost was a craftsmen at the Bauer foundry, and translated many of Renner’s sketches into working types.  Futura was originally released in six weights, three condensed forms, and one inline.    The Bauhaus design style took on Futura to represent their message, and although many of Renner’s ideals lined up with the Bauhaus movement, he is not considered a part of it.  Futura became the foundation for the “New Typography movement. Using the “form follows function” saying, Renner’s Geometric modernism font became the font of choice for professional designers.    


Although Renner is not classically known to be associated with the Bauhaus movement, he known for leading “The New Typography” movement.  He felt that roman was the backbone for the advancement of western text.  Renner came under suspicion of the Nazis after they heard word of a number of slide shows presented by Renner that used a large amount of Roman type.  In the year 1933 Renner published a booklet titled “Kulturbolschewismus” which criticized the Nazi’s cultural policy.  As the power of the Nazi’s grew in the same year, no tolerance could be give for his actions and Renner was arrested while his house and apartment were searched.  Renner was deemed a “Cultural Bolshevist”.   Only after a plea directly to Adolf Hitler from Rudolf Hess was Renner released.  Even after being released the following day he continued to speak  out against the Nazis.  Following the arrest he was fired, and to avoid the Nazis taking over his beloved school, he managed to strike a deal allowing his friend George Trump, to take his place. 


In the same year the Bauhaus was shut for their opposition of the Nazi agenda  and the United States became a new harbour for the many members. László Moholy-Nagy was one of the many immigrants fleeing, and eventually created the Chicago school of design which taught the same curriculum.  In the year 1941 the Nazis changed their views and decided to ban the Gothic type, blackletter, because it threatened their agenda, and welcomed in the new modern  type.  From 1934 until the end of his life Renner worked as a painter, though he retired in 1945.  Although much less widely known, Renner created the TOPIC typeface in the years 1953 to 1955 which is characterized by its alternate rounded characters for “A, E, M, and W”.  Shortly following the introduction of the TOPIC typeface Paul Renner died on April 25, 1956 at the age of 78. 


Renner used all that he new to help shape culture through his writing, designing, and teaching of others.  The strict childhood hood that molded his life, became his means of accomplishing his objectives.  Renner’s constant striving for self betterment and afinity for hard work made him a proponent for change.  Never backing down from his ideals, in the face of great opposition made him a strong force for change.  By working to bring industry and art together Renner was able to find balance in a world of change.  The Futura, font has left a lasting dent in the world of typography, and if nothing else will live on in the projects of design students.  Paul Renner’s influence in the world of design will surely not be forgotten.


Futura 
Futura Black
Futura Condensed

Futura Display
Futura Extra Bold Shaded
Futura Serie 
Plak Black
Steile Futura 
Topic


Futura- Modern sans serif

-based on geometric shapes

-perfectly circular o's

-very triangular circular, and square forms

-even weights

-low contrast

-tall lowercase ascenders


http://www.linotype.com/762/paulrenner.html

http://www.itcfonts.com/Ulc/2533/BookRevRenner.htm

http://www.creativepro.com/article/the-bauhaus-designer-paul-renner

Paul Renner: The Art of Typography, Christopher Burke

http://www.bildirgec.org/yazi/tipografi-ustalari-paul-renner

http://typophile.com/node/12191?http://www.identifont.com/show?17B


In the year 1927

-The first transatlantic phone call is made from New York to London

-The great Mississippi flood affect 700,000 people

-Saudi Arabia becomes independent

-Ford releases the Model A

-Earthquake in palestine kills 300

Sunday, November 2, 2008

Macbook pro...


Just thought everybody should know... I'm switching to the macbook pro.. (yes that did rhyme) To give myself a bit of an upgrade from the 2.0 Ghz, 512mb ram, Dell i was running i'm now switching to a 2.4Ghz, 4Gb ram, New mac bookpro!!!!

Wednesday, October 15, 2008

Paul Renner

Known for futura
born 1878 died in 1956
Born in Prussia
Created

Opposed Nazis
raphic designer, typographer, type designer, painter, and teacher

Futura



http://www.itcfonts.com/Ulc/2533/BookRevRenner.htm

http://en.wikipedia.org/wiki/Paul_Renner

http://www.creativepro.com/article/the-bauhaus-designer-paul-renner


Sunday, October 5, 2008

Friday, September 26, 2008

Art and Design students and sleep

I thought this was interesting... haha

http://media.www.alestlelive.com/media/storage/paper351/news/2002/01/15/Lifestyles/Students.Suffer.From.Late.Nights.Little.Sleep-163972.shtml

Tuesday, September 23, 2008

1970's

1970's




The 1970's continued as the 1960's had thrived, with imbelished and extravagant type until the middle of the decade with the birth of punk. Punk rejected the elaborate for shock value.






The 1970's also marked the formation of the ITC or International Typeface Corporation of New York. The ITC distributes rights to types of typographers. The ITC encouraged the advancement in typefaces.






Michael Neugebauer of Austrailia created cirkulus, a type face known for its circles and extending and descending lines.






Computers became more involved in photocompositions. The ability to design on the computer became more possible.

Question : Cirkulus was known for what characteristics?

Tuesday, September 16, 2008

Definitions!

Absolute measurements- measurements of fixed values
Relative measurements- measurements linked to type size
Points- unit of measurement used to measure the type size of a font
Picas- unit of measurement equal to 12 pts
x-height- the height of the lowercase 'x', relative to typface
The em- the relative unit of measurement in typesettin to define basic spacing functions
The en- the relative unit of measurement equal to half of one em
Dashes (hyphen, en, em)- specific pieces of punctuation, an en=1/2em, hyphen=1/3em
Alignments:
Justifcation- uses three values for type setting: minimum, maximum and optimum
Flush Left- text aligned to left margin
Flush Right-text alined to right margin
Letterspacing- adds space between letterforms to open up text
Kerning-removal of space between characters
Tracking- affects the amount of spacing between characters
Word Spacing- adjusts the amount of space between words
Widow- a lone word at the end of a paragraph
Orphan- the final one or two lines of a paragraph seperated from the main paragraph
Leading- space between lines of text in a text block
Indent-line/s of text shifted left or right
Fist Line Indent- text is indented from the left margin in the first line of paragraphs
Hanging Indent- indentation affecting several lines of text except the first line

Sunday, September 14, 2008

Typography in Graffiti




Thought this website was really interesting... Lots of pics of art in type across the world...




Tuesday, September 9, 2008

Who is Adrian Frutiger



Adrian Frutiger, the famous type designer born in 1928, has greatly influenced the world of typography. Growing up in switzerland, Frutiger worked as a printing aprentice until he began his education in Zurich in graphic design, and illustration. After leaving Zurich Frutiger headed to paris for work, where he began to design his own types. Frutiger was known for fonts type faces such as, President, Univers, Apolla, and serifa. Frutiger is also known for his many books on type including, Type, Sign, Symbol, The International Type Book, and The Univers.
Frutiger prided himself on the legibility of his type, and that pride yielded memorable fonts that are used widely today. At the close of his typography career, Frutiger has generated 170 type faces.

Frutiger's Univers contains even stroke weights and high x-heights for readability. Though orginally only 21 varieties were in circulation, an aditional six have been submited. Univers is unique for its diversity and legibility at distances. Univers is commonly found on large signs though can also be applied to small text sizes. Due to the great variety of Univers varieties a grid structure was created to organize them. The center features the basic font numbered 55. To the left the one unit lower and one unit higher to the right with broadening and nowering characters. Although units vary the stroke width is always the same thickness. Upwards the faces increase a tenth and downwards decrease while maintaining equal stroke width. Odd numbered face mark upright faces and even oblique faces. This grid method brought a sense of organization to typography that had yet to have been seen.

Who is John Baskerville


Born in 1706, John Baskerville led his life in a constant quest for the perfection of his art, print. Baskerville can been seen as a jack of all trades in the printing spectra with abilities ranging from stone cutting to writting. In 1750 Baskerville started a small printing shop in the United Kingdom, with money he had saved. Baskerville spent seven years attempting to print his first book, and in the meantime completely revolutionized the printing process. His hard work produced the Baskerville font known today.

Baskerville was never truly rewarded for his long work, and even had to ask for a subsidy to stay afloat. Books made by Baskerville are recognized by their large size, wide margins and quality paper and ink. Baskerville type, which was printed on glossed paper, appeared very bold due to his very black ink. Baskerville was appointed the printer of the University of Cambrige and printed works such as, Horace, the Bible, and Virgil. Baskerville was criticized during his time for his typography, but discovery of his types in the early 20th century have brought his work back to print as a type that is easy on the eyes for continuous reading.

http://www.infoplease.com/ce6/people/A0806405.html


Tuesday, September 2, 2008

The GRID

With the endless number of typographical solutions to compositions, its no wonder why the use of a grid was developed. Grids work to break up space into units to arrange content. The term skeleton, seems to describe the grid most accurately. The grid acts as a skeleton to give shape to a composition, to be the base of which all elements are derived. Yet the grid can and should be broken if needed. When grids are used consistantaly throughout a piece of literature, they give the piece support which allows the viewer to fall into a pattern of readable text. The pattern developed makes reading more comfortable and less of a challenge. Just as if you were to remove the skeleton of a human, removing the grid from a compostion can destroy a compostion. Designers should always make use of the grid yet if needed BREAK it.

Tuesday, August 26, 2008

Who is Paul Rand?

Paul Rand is a huge contributor to graphic design in the United States. Rand is characterized by his ability to describe an idea or concept in a simple manner. The famous Laszlo Moholy-Nagy said the Rand is "an idealist and a realist using the language of the poet and the businessman. He thinks in terms of need and function. He is able to analyze his problems, but his fantasy is boundless".


Rand has designed many recognizable logos for corporations such as IBM, ABC, Enron, Next and UPS. Rand's work manages to offer functional solutions through careful design. Rand was also famous for his page layouts that were said take ordinary images and house them in an incredible layout to transform the page. Rand's strength lies in his diversity. Rand combines his many talents in industrial, graphic, advertising design to create appealing work.


In his book, A Designer's Art, Rand states that “ideas do not need to be esoteric to be original or exciting.” This statement seems to be the theme of Rands work, as he seems to find the most exacting, simple yet powerful solutions to design problems. Paul Rand has clearly influenced the work of many and his impact on graphic design in America will never be forgotten.



http://design.rit.edu/biographies/rand.html
http://www.areaofdesign.com/americanicons/rand.htm
http://www.paul-rand.com/biography.shtml